by Mohammad Osama
Insights
Featured Posts


by Mark Timms
Salary Trends and Projections for 2025 in the UAE & GCC


by Robyn Abou Chedid
Personal Brand Voice: “It’s time your brand speaks human”
Authentic thought leadership is key for 2024 (CEO LinkedIn activity +23%), driven by Gen Z and CEO videos. Combined branding strengthens image, attracts talent, builds trust, and humanizes companies through engaging storytelling.


by Robyn Abou Chedid
Personal Brand Voice: It’s time your brand speaks human
Authentic thought leadership is key for 2024 (CEO LinkedIn activity +23%), driven by Gen Z and CEO videos. Combined branding strengthens image, attracts talent, builds trust, and humanizes companies through engaging storytelling.


by Mark Timms
Career Cushioning in 2025: Navigating Job Security and Personal Fulfillment
In the evolving GCC job market, career cushioning has emerged as a popular strategy, particularly among Gen Z, as they navigate economic uncertainty by proactively seeking future job opportunities while still employed.


by Mohammad Osama
The End of Middle Management? Why This Trend May Be Costly
Business moves fast in 2025, cost-cutting is clearly a priority for many companies. As a result, we've seen a trend towards eliminating middle management positions.
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