Leadership Personal Branding
The Future of Business is Personal
We build authentic personal brands that drive real results. It’s a simplified, potent reintroduction of human-centred marketing that delivers the outcomes you need to grow your businesses and scale your reputation.
Benefits of Social Branding for Leaders
Drive business growth
77% of consumers are more likely to purchase from a company if its founder has a robust social media presence.
Faster Engagement from Prospect
45% of decision-makers use thought leadership content to vet organisations and individuals they may do business with.
Builds strong stakeholder relationships
82% of people are more likely to trust a company whose leadership team engages with social media. By a margin of 9 to 1, financial readers trust a connected leader more than a CEO who doesn’t use social media.
Humanises the Company
Statistics reveal that leaders who post are regarded as company brand ambassadors, ‘humanising’ organisations, giving them a personality that augments the corporate image, and making them an integral part of the company's social presence.
Creates future partnership opportunities
94% of CEOs with a social media presence are on LinkedIn, due to the platform’s excellent ability to foster business relationships and tap into new audiences.
Attracts the Best Talent
60% of employees research an executive leader’s social media account before deciding to join the company. Employees are 500% more likely to work for a CEO who uses social media.
Social ROI Seen with Clients
within 90 Days
Content Performance
300,000 + post impressions
90%
Increase in Profile Views
Growth of LinkedIn
Following within 2 Months
Brand Creation Workflow
Initial Phase
Second Phase
Increase Your Visibility
Online Thought Leadership Content
Writing LinkedIn posts is not merely about sharing information; it’s a strategic move for professionals aiming to establish a robust presence within their industry. These posts play a vital role in the platform’s professional networking and personal branding environment, offering a distinctive avenue to showcase expertise, distribute valuable insights, and engage more deeply and extensively with connections.
Podcast Creation
Starting a podcast opens up a world of opportunities to share your passions and expertise with a global audience.
It offers a platform for personal and professional development, honing skills in communication, content creation, and networking. Whether your goal is to educate, entertain, or inspire, podcasting provides a creative outlet to express yourself and leave a lasting impact on listeners worldwide.
Turn Your Personality Into Your Competitive Business Advantage
Grow your social enterprise through showcasing your personality, thought leadership and experience to create strong credibility and authority within your expertise.
Increase Recognition
Our work together will give you the clarity and foundation you need to identify your voice, scale your platform, and attract more opportunities to become known as a true thought-leading brand.
Drive ROI
Having a strong corporate brand is no longer enough.It’s shown that 90% of consumers trust a CEO who uses social more than one who doesn’t, and 65% say thought leadership significantly changed their perception of a company for the better.
You Are Your Best Asset
Personal branding isn't an ego-driven activity. Instead, it’s a strategic marketing imperative. It's about building something that attracts a high calibre of employees, wins big-ticket clients and accelerates your business's growth. Most of all, it’s about what you stand for.
We Analyse
A leader is the face of the company. They add a relatable personality and narrative to your brand and product, which is vital to modern-day customers. But to get there, you must first understand where you and your brand stand today and how to position yourself. GRG helps you map out your current and future image.
We Formulate
A lot goes into building your personal brand: from mapping out your values to differentiating yourself from your competitors and crafting your tone of voice — the possibilities are endless. GRG helps you uncover your most authentic brand essence - all that makes you uniquely you - and then package it.
We Implement
The most crucial step is to craft an infallible strategy for shaping your brand to help you achieve your loftiest ambitions. We help you do that.
Personal Branding Strategist
With 16 years of marketing experience and a Harvard Business School education, Robyn has excelled in crafting large-scale marketing concepts and executing brand identity campaigns across APAC, Europe, MENA, and the GCC. Specialising in consumer behaviour, she's recognised as Dubai’s leading C-level/Executive Personal Brand Strategist, collaborating with regional leaders, entrepreneurs, and YPO members.
