A heart attack has a way of cutting through the noise. Titles stop mattering. Momentum disappears. The body takes control of a conversation you have been avoiding.

That moment sits at the centre of Dariush Soudi’s on The Brand of YOU.

Founder of Gladiator Summit and Arena Capital, Dariush is often associated with high performance, sales mastery, and relentless drive. But this conversation doesn’t begin with success. It begins with what happens when success pushes too far. Two heart attacks forced a reckoning that no amount of ambition could ignore, a reality that often occurs due to stress, even in high-performing individuals.

In this episode, Dariush sits down with Robyn Abou Chedid for a conversation that moves beyond typical entrepreneurship and sales advice. They talk about how pressure builds over time, how taking on responsibility too early can shape an entire career, and how the cost of always pushing forward often goes unnoticed until it becomes unavoidable.

Sales, a space Dariush’s is widely respected, is stripped back to its simplest truth. Talking more does not build trust, but rather the understanding of people does. In a world where buyers are sceptical, credibility matters more than persuasion, and trust in sales is earned long before anything is “sold.”

The discussion also turns inward, to personal branding, rejection, and the fear of being seen. Dariush speaks candidly about how many capable people stay invisible because rejection feels personal. The real shift, he explains, happens when you realise that most rejection has nothing to do with your worth, and everything to do with fit.

This is not a conversation about chasing more. It’s about recognising when the cost becomes too high.

It’s an honest episode that will resonate with anyone who is ambitious and striving to the top without looking to slow down.

Watch The Conversation Here

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