The first time Spencer Lodge went live on social media, there was only one person watching. His mum.

No audience. No traction. No personal brand strategy. Just consistency and a willingness to show up.

Years later, this looks very different. Multiple businesses, a widely recognised podcast, and a strong personal brand in Dubai and beyond. On paper, it ticks every box of success.

But in this episode of The Brand of YOU, Spencer challenges one of the most asked questions about life: what does success really mean?

Because for him, success was never about the money.

Sitting down with host Robyn Abou Chedid, Spencer shares how his perspective shifted over time. From building businesses and investing heavily into content, to realising that none of it compares to the impact you have on other people.

At the centre of his message is something surprisingly simple. The thing he values most in life is his ability to help people solve their problems.

It’s a principle that sits at the heart of great sales, strong leadership, and meaningful personal branding. When you understand people, listen properly, and offer genuine advice, everything else follows.

This idea is echoed across many of today’s workplace conversations, as organisations place greater emphasis on human-centric leadership and emotional intelligence. In fact, the ability to understand and connect with people is becoming one of the most critical drivers of long-term career success. Research from McKinsey also suggests that leaders who prioritise empathy and connection consistently outperform those who focus purely on performance metrics.

Spencer also introduces a powerful daily habit. One that costs nothing but has the potential to change everything: Be kind to one person every day.

Not as a vague concept, but as a real deliberate action. Listening to someone who needs it. Supporting others. Showing up with intent.

It’s this mindset that reframes success entirely. Not as what you accumulate, but as what you contribute.

This episode isn’t about chasing monetary success, but about redefining it through impact, connection, and the way you show up for others. A reminder that sometimes, the simplest things are the ones that matter most.

Watch The Conversation Here

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