Awareness
A strong employer brand helps build a positive reputation for the company as an employer.
Employer Branding
Understanding Employer Branding
Employer’s Reputation As a
Place to Work
An Employer Brand aligns with an organisation’s values and mission.
Your Employer Brand is how you communicate culture to attract candidates.
Employer Brand
You’re a Great Choice. Show them why.
How Employer Branding Effects your Talent
Attraction
Helps attract top talent by showcasing the company’s culture and values.
Recruitment
A strong employer brand makes the job opportunity more appealing to candidates attracting more high quality applicants.
Engagement
When the employees feel more aligned with the company’s values they are more likely to be engaged, committed to their work and perform better.
Retention
A strong employer brand can create a sense of belonging reducing turnover.
People Impact (ROI)
Social ROI seen with clients
01 Audit
Employer Brand Audit
- Analyse current brand awareness and positioning
- Analyse comms channels
- Gap analysis of Employer Brand objectives (current vs aspirations)
Research (External + Internal)
- Understand current needs and aspirations of target talent pools
- Web surveys, Focus groups
- In-depth competitor analysis
Identify Areas for Improvement
02 Strategy
Employer Brand Positioning
- Define scope of Employer Brand Develop EVP
- Define target segments and tailor EVP (e.g. country / industry specific)
Comms & Content Plans
- Comprehensive comms & content plans
- Employee Ambassadors
- Country / Target segment specific
- Offline and Online
Position Employer Brand through Channels
03 Implementation
Activation
- Company-wide implementation
- Budgets
- KPIs
- Data Collection
Send the Message
04 Monitoring
Continuous Improvement / ROI
Narrative
Reputation
Your EVP is at the core of Employer Branding, it’s the narrative you use to bring your brand to life. It answers the key questions of:
- Why should I join?
- Why should I stay?
- Why should I give my best?
Business Impact
The strength of a brand influences whether top candidates choose to join your team or accept an offer from a competitor.
By implementing effective solutions, companies can distinguish themselves and establish deeper connections with potential talent, ultimately benefiting from the advantages of a robust employer brand.
By actively illustrating how your company culture aligns with the needs and priorities of job seekers, you will draw in talent who are motivated to engage with your company and seek out open positions.
80%
of HR leaders say employer branding has a significant impact on their ability to attract talent
80%
of Gen Z who plan or hope to leave their current role are seeking opportunities better aligned to their values.
75%
of job seekers consider an employer’s brand before even applying for a job.
Employer Branding Strategist
With a career spanning more than 15 years, Anna is a seasoned global Employer Branding strategist, specialising in the development, execution, and measurement of global Employer Branding strategies, that focus on attracting, engaging, and retaining top-tier talent.
