The UAE delivery market is evolving fast. For years, the gig-economy model has shaped how riders work, how platforms grow, and how customers experience convenience. But as the region pushes toward fairer labour practices, sustainable delivery models, and better customer experience, the industry is entering a new chapter.

And that chapter is being led by Keeta.

Keeta is one of the first platforms in the UAE to challenge the traditional commission-based delivery structure, offering something gig workers rarely get: stability, transparency, and long-term earning potential. Where most delivery companies reward riders based on the number of orders they complete, Keeta provides a fixed monthly salary, ranging from AED 3,500 to AED 9,000.

It is a change that transforms not just pay, but performance, quality, and customer trust.

Research backs this up. According to the International Labour Organisation, stable income models can significantly improve worker satisfaction, retention, and service quality, especially in gig-economy environments where earnings are usually unpredictable.

Keeta’s approach mirrors this emerging global trend and built a model tailored specifically for the UAE.

A Model Built for Riders, Users, and the Market

By offering guaranteed salaries, Keeta removes the pressure for riders to chase orders, surge times, or risky shortcuts. Instead, riders can focus on service consistency and customer care.

This leads to:

• Sustainable income and financial security
• Higher rider retention, reducing turnover across the platform
• More trust and consistency for users

It is a simple equation: when people are treated better, they perform better.

At launch, Keeta also removed delivery fees entirely. This creates a frictionless checkout experience and makes Keeta one of the most cost-attractive delivery options in the UAE today. For users, that means clear pricing, no surprises, and a smoother app experience. For the wider market, it signals a move toward consumer-centric delivery experiences.

Why Keeta Matters

Keeta is not just another delivery app. It shows how an entire market can evolve when companies design systems around people rather than pure output.

It answers big questions that the UAE’s gig economy has been grappling with:

• What does a fairer delivery ecosystem look like?
• How can platforms improve worker loyalty and user trust at the same time?
• How do you scale sustainably in a sector known for its high turnover?

Hence, it reflects a wider shift in how the UAE is beginning to rethink work. As the region moves toward more flexible, future-ready workforce expectations, models that prioritise stability and wellbeing are becoming the new benchmark. Keeta proves that when riders are supported, everyone benefits, from customers to companies to the market as a whole.